Red
What it represents: Ah, the color of passion, anger and high blood pressure. Red is a primal color. It represents primal urges, like lust (“I must have you now!”) and fury (you know the phrase “seeing red,” right?). Yes, red is a commanding color: think of how stop signs get you to halt in your tracks and how you stand back when a red fire engine goes whizzing by.
Understanding people who love it: They act — sometimes without thinking — on immediate desires. In fact, they’re usually the poster children for immediate gratification. It’s up to you if you go for it... or proceed with caution.
Orange
What it represents: OK, orange is not exactly the easiest color to wear and it’s not the most common favorite color, but guess what? Orange is as sensual as it gets. Orange is a mellowed red — and it takes primal, lusty urges and mellows them with a softer vibe. Orange is the color of early attractions, emotional responses, and inner magnetism. Oh, and one other thing: orange is also close to gold, the color of success and wealth.
Understanding people who love it: Someone who likes orange is alive with feelings, the ability to nurture, and can intuit a path to success. If your favorite color is orange, you don’t have an “off” switch when it comes to passion. This is all good stuff, but there’s nothing casual about the connections this kind of person usually forges.
Yellow
What it represents: Yellow is the color of the sun, vitality, power and ego... but it’s not a great indicator of romance. Watch out for self-centered, “me first” energy when someone prefers yellow to the rest of the rainbow.
Understanding people who love it: If yellow is your favorite color, temper your use of the word “I” when you’re interested in someone else. You can come across as too ego-centric otherwise. Now, if you’re dating someone whose favorite hue is yellow, make sure to jump in and share stories about yourself, since this person may not give you much room.
Green
What it represents: Here is the heart of the matter: green is the color of love. (It’s no coincidence that we make our money in the same color...) Green is the color of life and abundance — leaves, grass, plants — it’s all about growing, expanding, and living. So why don’t we give ferns instead of roses on Valentine’s Day? Because green is about expansive, humanistic love and acceptance, not bodice-ripping romance. What’s more, green is a nice-person color, a “do-gooder, be-gooder” kind of color. This person has a warm heart. Passion is probably in there somewhere, buried under their integrity and honor.
Understanding people who love it: If you love green, you put the greater good before your own good — but try a little selfish behavior once in a while.
Blue
What it represents: Blue is a color of clarity, communications and charm. And regardless of the shade, this hue says: “I like to be understood.” On the downside, under stress, a “blue” person can send mixed messages, have trouble making up their mind, or just space out during conversations.
Understanding people who love it: If blue is your favorite color, you never run out of anything to say — expression is your strong suit. And if you’re dating a “blue” person? The same holds true; you should always know where you stand.
Purple
What it represents: Purple evokes the energy of illusion, imagination and fantasy. Or should we say purrrrple? Purple tends to inspire coyness, romance, flirtation and teasing — it builds anticipation with a dash of playfulness. The downside of purple is unrealistic expectations. Is it easier to live in your fantasy world than the real world? Some purple-lovers prefer it.
Understanding people who love it: If you love purple, you can be an imaginative romantic or prefer imaginary romance, depending on how you feel.
White
What it represents: White is light — the combination of all colors. White symbolizes purity (the traditional bridal dress, the christening gown) and spirituality. There’s a simplicity to it, too.
Understanding people who love it: People who love white are probably clean and orderly. While white isn’t the sexiest color, it is certainly healthy.
Black
What it represents: Like white, black is a combination of all colors, but instead of purity, it represents the unknown, the unseen — mystery. Black basically holds back information... but there’s no denying that it has strong associations in our culture with “the dark side” and evil.
Understanding people who love it: If your favorite color is black, you are more hush-hush than high-strung in nature. The silence of this color lets others fill in the blanks. Black says, “I’m not telling you anything.” People who love black can be tough nuts to crack, but quite possibly worth the effort.
